What began as Arizona’s # 1 Spring Event has taken on a new name and identity during the global pandemic. The Style Trend Show has developed into an all-day fashion festival on a unique hybrid live virtual platform, with the safety of designers, models and employees being the top priority. Phoenix Fashion Week has chosen to embrace what many have perceived as limitations, using unique catwalks set against the beautiful backdrop of global landscapes and landmarks that you are sure to recognize. The virtual show will take place on Saturday, November 21 from 7:00 p.m. to 8:00 p.m. (MST) via a paid link to watch on smart TV, laptop or mobile phone and will be presented by the global brand G | Fashion. As part of the three pillars of fashion, education and community of Phoenix Fashion Week, the new format of the Style Trend Show presents six hand-picked couture and ready-to-wear designers in six virtual catwalk shows, virtual meet & greets and digital style games. “As the leading fashion authority in the Southwest, Phoenix Fashion Week raises the bar with extraordinary catwalk experiences at every event. With our new virtual format during this pandemic, we are now able to present our brands worldwide, we can touch many more fashionistas inside and outside our community and by working with top designers, the Style Trend Show is the next natural step for our brand, ”said Brian Hill, Executive Director of Phoenix Fashion Week. The Style Trend Show is supported by event partners G | Fashion, Sanderson Lincoln Black Label, Adler Public Relations, Recleau, Xppose Media, Fashion Rewired Podcast and Andaz Resort and Bungalows, all of whom are advancing Arizona’s fashion industry. This will be the next Phoenix Fashion Week virtual fashion show, with more than 200 models participating in the casting. Expect the Style Trend Show VIP Red Carpet Watch parties across the valley hosted by major influencers, VIPs, and fashionistas at places like the Lincoln Black Label Lounge in Scottsdale Quarter, the Volanti Restaurant at Scottsdale Airport, and Golden Margarita in Downtown Phoenix. Fashionistas can enjoy a special stay package on November 21, 2020 to enjoy the Style Trend Show from the comfort of their own bungalow at Andaz Scottsdale with the code “Phoenix Fashion Week”. “Andaz Scottsdale is new contemporary luxury that surpasses the expected. The forward-looking style that Phoenix Fashion Week conveys is a perfect collaboration for both brands. We look forward to providing the local vibe for all of these trend-setting fashions of the season, ”said Natalie Murphy of Andaz Scottsdale. Fashion and technology will be in play when the Style Trend Show partners with New York gamification platform Fantasy Fashion Week by Recleau. The new “Style Trend Challenge” is an online fashion tournament in which fashionistas compete against each other to predict the top catwalk looks of the Style Trend Show. The immersive gaming experience is played on a mobile or desktop device and allows users to compete against each other by rating two runway styles at the same time, with three top cash prizes being awarded. Free Fashion Business Summits will take place on Instagram LIVE throughout the day (Saturday, November 21) at @PHXFashionweek. Designer runway shows have been styled by beauty guides, AZ Royalty Salon, Velocity Style Bar, Phoenix Fashion Week Style Team by Gilbert Tellez and Nadia Bradley. At the Style Trend Show, guests can shop any look directly from the catwalk via designer websites. Guests can also interact with the runway brand’s style in real time by using the Phoenix Fashion Week official hashtags #styletrendshow and #phxfashionweek to engage with the fashion community. Virtual ticket prices are $ 40 and can be purchased at www.StyleTrendShow2020.eventbrite.com.
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