Enterprises can apply these innovative new features to their search experiences with early access to the Summer ’21 release of Yext. NEW YORK, Jul 28, 2021 / PRNewswire / – Yext, Inc. (NYSE: YEXT), the AI search company , today announced the availability of the Summer ’21 version for early access. Yext, Inc. Supported by the new “Phoenix” search algorithm update, the version offers features such as dynamic re-ranking for search results, revised test search and experience training as well as a reinterpretation of Yext’s data connector and app frameworks – everything to equip business customers with modern and powerful search solutions. “As business information evolves and the questions customers ask become more complex, it is vital for businesses to have a search experience that can learn, evolve, and embrace the complexity in order to serve their customers well,” said Marc Ferrentino, Chief Strategy Officer at Yext. “With each release, the algorithms that power Yext’s AI search platform get smarter and stronger, so companies can further optimize their search experience and continue to provide their customers with the best answers to their questions.” Algorithm Update: The Latest Algorithm Update from Yext enables the best performing search results to be analyzed and dynamically rearranged. For example, if customers keep clicking a blog post while searching for vaccine information on a health organization’s website, dynamic reranking moves that content to the top of the search results page so that it comes first every time they search for vaccines. The Phoenix update also introduces more relevant results for queries about locations that are “now open” and rich text fields, such as lists, in featured snippets. Data Connector Updates: A company’s data can come from multiple sources and in different formats, and unifying it is key to a robust AI search experience. With the new update to Yext’s data connector framework, companies can use a low-code “Extract, Transform, Load” (ETL) tool that extracts all of their data and converts it into the same format for easy integration into their knowledge graphs (a unique , brain-like fact database). Configured apps: Organizations that prefer to be self-service can now create their own unique configurations in the Yext platform and package them into installable apps. They also have the option to download pre-built solution templates to set up their search experiences (or that of their customers and sub-brands) faster, as if they were a customer. An improved test search tool enables Yext platform administrators to view results for any particular query and identify areas for improvement. The updated experience training also gives administrators the ability to allow or block certain results from being viewed. Discover more features in Yext’s Summer ’21 release notes. Story ContinuesAbout YextYext (NYSE: YEXT) is and has the AI search company set a goal to search companies with AI. With the explosion of information and data on the Internet, search has never been more important. However, while the world of consumer search has innovated over time, enterprise search has not. In fact, the majority of enterprise search is based on outdated keyword search technology that just scans for keywords and returns a list of hyperlinks instead of actually answering questions. Yext, the AI search company, offers a modern, AI-powered response platform that understands natural language so that users who ask questions about a company online get direct answers – not links. Brands like Verizon, Vanguard, Subway and Marriott – as well as organizations like the U.S. Department of State and the World Health Organization – trust Yext to provide their companies with answer-driven AI search. CONTACT: Amanda Kontor, pr@yext.comYext-Logo. (PRNewsFoto / Yext) (PRNewsFoto / Yext) Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/yext-enhances-its-ai-search-platform-with-phoenix-algorithm-update -test-search-tools-data-connectors-and-new-apps-framework-301342831.html SOURCE Yext, Inc.
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