NEW YORK, 4th August 2021 / PRNewswire / – Global advertising and branding specialist Phoenix Marketing International (Phoenix MI) today announced the acquisition of research-based advertising consultancy Communicus, which provides insights into how advertising campaigns build brands and drive them to buy.
“This acquisition will allow us to incorporate Communicus’ exceptional longitudinal advertising research system into our end-to-end advertising solutions,” said Allen R. DeCotiis, Ph.D., Chairman and Chief Executive Officer of Phoenix MI. “This powerful combination will enable our customers to make smarter advertising and brand positioning decisions, and provide an unmatched understanding of how advertising works in the marketplace.”
Communicus’ unique System 1-based diagnostic approaches to advertising research enable customers to gain a deep understanding of how all of the campaign elements work together to produce marketable results for the brand.
“We are very excited to bring the Communicus skills to the Phoenix marketing organization,” commented Jeri Smith, CEO at Communicus. “The Communicus 360-degree campaign evaluation system is a perfect complement to the Phoenix Product range that enables us to offer our customers first-class solutions for all advertising research needs. “
Martha Rea, President of Phoenix MI, added, “At Phoenix we are constantly looking for ways we can improve our skills and unique solutions to better serve our customers. Communicus’ implicit approach to advertising research will expand our existing system. 1 framework Dimensions to give customers deep insights into how their advertising is performing and how it is affecting their brands. “
Phoenix will present its sophisticated end-to-end advertising communication solution at the Quirks event this fall.
About Phoenix Marketing International
www.phoenixmi.com
Phoenix MI is one of the top research firms in the United States (GreenBook Market Leaders Report) and one of the fastest growing market research firms in the world. Active in all major industries Phoenix uses modern technologies, innovative research techniques and tailor-made approaches to help our customers improve their brand, refine their communication and optimize their customer experience. Founded in 1999, Phoenix has over 400 employees in seven US offices as well as offices in Hamburg, Shanghai, Mexico City, and London. Learn more about how Phoenix can be used for your company at phoenixmi.com.
Media contact
Jourdan Pugnatelli
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SOURCE Phoenix MI
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