Bally’s Corporation has partnered with the Women’s National Basketball Association (WNBA) franchise, Phoenix Mercury Basketball, to create the company’s first gaming access deal with a professional women’s sports team. The agreement, which claims to be the “largest team sponsorship in the history of women’s sports,” has made Bally’s the exclusive sports betting partner of Phoenix Mercury for over 15 years. Upon receipt of a mobile sports betting license by Phoenix Mercury from the Arizona Dept of Gaming, Bally’s will host and manage an online and mobile sports betting service in Arizona, operate a sports betting retailer near the Phoenix Suns Arena, and promote its business in association with Phoenix Mercury Games. Jason Rowley, CEO and President of Phoenix Mercury, said, “We are delighted to be working with Bally’s on this tremendous advancement in the advancement of women’s sport. “This agreement is so much more than sponsorship for teams; it reflects our shared values and our commitment to investing in diversity, equity and inclusion. We couldn’t think of a better way to celebrate Mercury’s 25th anniversary in the WNBA and what many call the model franchise. ”As part of the deal, Bally’s also becomes a member of the Phoenix Mercury Changemaker Partners. Other members of the Mercury list of “Changemaker Partners” are Fry’s Food Stores, PayPal and Verizon. “On behalf of the entire Bally’s Corporation, we are honored to be part of such an important milestone in the history of women’s sports,” added Soo Kim, CEO of Bally’s Corporation. “Maintaining and implementing a strong diversity, equity and inclusion program is a cornerstone of Bally’s corporate values, and we look forward to promoting those values through our sponsorship with Phoenix Mercury and hope that other large companies will follow in our footsteps to step. “We’re also excited about the prospect of bringing Arizona sports fans access to our world-class online sports betting platform and improving the way they do their favorite sports.” Bally’s already has an agreement with the National Basketball Association (NBA) ) of the men and signed a sponsorship deal for the North American Sports League in March that gives the company access to official league data.
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