Chipotle Press Release: June 23, 2021 Chipotle has just launched its biggest celebrity-inspired menu launch in history to celebrate American athletes! Mesa, AZ soccer player Julie Ertz and skateboarder Jagger Eaton are two of eight athletes joining Team Chipotle to release new digital menu items and episodes of Chipotle “Unwrapped,” which gives a glimpse into Chipotle’s superfans and what it takes For a limited time, Chipotle aficionados from the Phoenix area can now eat like Ertz and Eaton by taking their go-to orders, the Julie Ertz Bowl and the Jagger Eaton Burrito, in the Chipotle- App and order on Chipotle.com. While fans enjoy Ertz and Eaton’s Chipotle orders, they can also watch their “Unwrapped” videos showing behind-the-scenes training content. Check out Ertz’s video here and Eaton’s video here. Ertz will also appear in Chipotle’s first national TV commercial with a professional athlete. The ad will air during the U.S. Women’s National Team game starting July 5. Read more about Team Chipotle: Chipotle Mexican Grill (NYSE: CMG) announced today that it is celebrating American athletes with new digital menu items exclusively on the Chipotle app and on Chipotle.com, as well as new episodes of its popular video “Unwrapped” Series. Chipotle is focused on helping athletes perform their best by providing proper nutrition through real foods and real ingredients. Introducing Team Chipotle Starting today, fans will have the opportunity to eat like their favorite athletes through specially curated menu items. The campaign marks Chipotle’s biggest celebrity-inspired menu launch in the brand’s history: The Julie Ertz Bowl: Steak, Brown Rice, Black Beans, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Romaine Lettuce, and GuacThe Nneka Ogwumike Bowl: Brown Rice, Black Beans, Fajita Vegetables, Roasted Chilli Corn Salsa, and GuacThe Kate Courtney Bowl: Chicken, Brown Rice, Black Beans, Fajita Vegetables, Roasted Chilli Corn Salsa, Tomatillo Red Chili Salsa, and Guac The Kolohe Andino Salad: Supergreens Salad Mix, Barbacoa, White Rice, Black Beans, Tomatillo Red-Chili Salsa and GuacThe Brooke Raboutou Salad: Supergreens Salad Mix, Sofritas, Brown Rice, Fresh Tomato Salsa, Roasted Chili-Corn Salsa and GuacThe Alix Klineman Bowl: Double Chicken, Brown Rice, Pinto Beans, Extra Fajita Vegetables, Fresh Tomato Salsa, Roasted Chili Corn Salsa, Light Romaine Salad, Light Sour Cream and GuacThe Jagger Eaton Burrito: Steak, White Rice, Black Bean en, Tomatillo Red-Chili Salsa, Roast d Chili-Corn-Salsa, Cheese, Guac and Romaine Salad The Michael Norman Burrito: Double Wrapped Burrito, Double Chicken, Light Brown Rice, Light Black Beans, Tomatillo Green-Chili Salsa, Guac and Romaine Salad of America Top Athletes … UnwrappedIn In addition to the new digital menu items, Chipotle has worked with partner athletes to release behind-the-scenes training content as part of its “Unwrapped” series. The “Unwrapped” videos give an inside look at Chipotle’s athletic superfans and what it takes to compete at the highest level. All Chipotle “Unwrapped” videos can be viewed here: www.chipotle.com/teamchipotle. “Chipotle prides itself on being an integral part of the training program of athletes at all levels,” said Chris Brandt, chief marketing officer. “We are excited to share the stories of Team Chipotle and to gather our fans around these elite competitors.” First Athlete TV Ad Next month, Chipotle will air its first-ever national TV ad featuring a professional athlete. The ad highlighting Julie Ertz’s training routine will air on July 5 during the U.S. women’s national team’s game against Mexico. Fans can view the ad here: https://www.youtube.com/watchv=rJrFlLBejIo&list=PLo5Sq8vGKhMP0LdXBqaUCK-g0tNvNxjFv&index=10. Ertz is a long-time super fan of Chipotle and already had her go-to order as an official digital menu item in July 2019. Ertz also had her first date with husband Zach Ertz at a Chipotle restaurant. This press release was produced by Chipotle. The views expressed here are your own.
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