15-year partnership hailed as the “largest official team sponsorship” in women’s sports history. Published: July 1, 2021By: Sam Carp Getty ImagesPhoenix Mercury is the first professional women’s sports team to sign a sports betting deal. The agreement offers Bally’s entry into a 15th to operate a sports betting retailer near the Phoenix Suns Arena The Phoenix Mercury have named Bally’s Corporation as their exclusive sports betting partner in a deal called the “largest official team sponsorship” in women’s sports history The deal with the Women’s National Basketball Association (WNBA) franchise is valued at $ 66 million over the life of the agreement, a 15th state once the Mercury Obtained a mobile sports betting license from the Arizona Department of Gaming. The company, which owns and operates 14 casinos in ten states, plans to host and manage an online and mobile sports betting service in Arizona while also operating a sports betting retail outlet near the Phoenix Suns Arena and its business in this context we promote with Mercury games. In addition, Bally’s will become Fry’s Food Stores, PayPal and Verizon as one of Mercury’s changemaker partners dedicated to promoting diversity, equality and inclusion. Jason Rowley, CEO and President of Mercury, said, “Bally’s and the Phoenix Mercury firmly believe that a breakthrough partnership of this magnitude will accelerate the dynamism of women’s sports, create a larger platform for the Mercury, while also creating fan engagement in Unprecedented levels in women’s sports are the first professional women’s sports team to sign a sports betting deal. The agreement also expands Bally’s presence in professional sports. The company owns the naming rights to the portfolio of Sinclair Broadcast Group’s regional sports networks and has partnerships with National Basketball Association (NBA), Major League Baseball (MLB), and National Hockey League (NHL).
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