Phoenix breakfast favorite ‘Matt’s’ opening in Peoria

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Phoenix breakfast favorite ‘Matt’s’ opening in Peoria

Founder Matt Pool says the area is viable for another restaurant even during this pandemic. PEORIA, Arizona – A culinary icon from Phoenix is ​​expanding into the northwest valley. Matt’s Big Breakfast, with a 17 year tradition in Arizona, is preparing to open its fifth location in Peoria near 75th Avenue and 101st Bacon. Founder Matt Pool says the area is viable for another restaurant even during this pandemic. “Things are not 100% back to normal, but things are definitely going in the right direction,” said Pool. There’s no set opening date yet, but Pool says the restaurant will open sometime in June. Restaurants Face a Dilemma Restaurant hiring remains a challenge for restaurants across the valley. After achieving better profits in April 2021 compared to April 2019, restaurants are faced with a dilemma. They can’t keep up with demand and they can’t adjust fast enough. “This is really one of those situations when you’re a businessman like me. I love the incentive and hate it,” business owner Tilman Fertita told CNBC this week. The stimulus money will help spur the return of retail, tourism and restaurants, Fertita said. But it keeps many who receive unemployment benefits from returning to work. “Our problem in America with 6% to 7% unemployment is that 6% to 7% don’t want a job,” said Fertita. Finding Ways to Attract Employees Pool said they have already made several hires and plan to have at least a few dozen employees before opening. Pool hopes his company’s friendly and flexible work environment will attract employees. Many new hires are being made over the network, Pools said. There are other factors that can attract applicants. “You know, of course, that a higher wage is a motivator,” said Pool. “We are still paying overtime now. You know, the normal way a company tries to avoid overtime. ”Check out more stories from the most iconic places and people in Arizona on YouTube:

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