Jack in the Box has partnered with Impossible Foods to test its plant-based beef patty at select locations in Phoenix, Arizona from October 18, 2021 through December 12, 2021. Each restaurant offers its guests the option of an Impossible burger patty for 1. or $ 1.50 extra per patty for each jack-in-the-box burger on the main menu. The market test makes Jack in the Box the only large fast food restaurant where diners can buy an Impossible burger patty for every core burger. “We are happy to test the Impossible Burger Patty at our locations in Phoenix. We believe it is important to offer our guests as many choices as possible because Jack in the Box is all about menu variety and satisfying all kinds of cravings, ”said Ryan Ostrom, CMO of Jack in the Box. “Our consumer insights show that our guests are interested in plant-based alternatives and that we are offering them as many options as possible to enjoy our products.” The Impossible Burger Patty consists of soy protein, coconut oil, sunflower oil, potato protein and heme. With more than 80 percent of fast food restaurant diners looking for plant-based burgers, Jack in the Box’s Test with Impossible Foods will aim to meet the expectations of flexitarians and those looking to eat less meat. “We’re delighted that a cult brand like Jack in the Box has chosen Impossible Burger for their menu,” said Dennis Woodside, President of Impossible Foods. “More and more meat eaters are looking for new ways to enjoy the same foods they know and love while doing something great for the planet. Jack in the Box delivers with a patty that tastes great in every single burger on its core menu. ”Guests can order Impossible Burgers from Jack in the Box’s store in Phoenix or through delivery partners like Doordash, Uber Eats, Grubhub and Postmates.
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