Photo courtesy of Jack in the BoxJack in the Box has partnered with Impossible Foods to test the company’s plant-based burger in Phoenix through December 12th -based patty for every burger on the Jack in the Box core menu. “We are happy to test the Impossible Burger Patty at our locations in Phoenix. We believe it is important to offer our guests as many choices as possible because Jack in the Box is all about menu variety and satisfying all kinds of cravings, ”said Ryan Ostrom, CMO of Jack in the Box, in a press release . “Our consumer insights show that our guests are interested in plant-based options and we want to give them as many opportunities as possible to enjoy our products.” The chain said it is the only QSR that allows customers to have an Impossible burger to order for every core burger. There are currently over a dozen burgers on the menu, including several with cheese and bacon. The brand claims that 80% of Quick Service diners seek plant-based burgers for reasons beyond a strict plant-based diet. Customers in the Phoenix area can order the Impossible Burger via delivery partners DoorDash, Uber Eats, Grubhub and Postmates as well as in the branches at participating locations. Members make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.
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