PHOENIX – Jack in the Box is testing plant-based burgers that resemble real beef at dozen of locations across metropolitan Phoenix, the company announced this week. For an additional $ 1 or $ 1.50, Valley guests can now opt for an Impossible Foods patty when they order one of Jack in the Box’s core burgers, the fast food chain said. The test run began on Monday and will run through December 12 at more than 120 participating locations in Phoenix and the surrounding suburbs. “We are happy to test the Impossible Burger Patty at our locations in Phoenix. We believe it is important to give our guests as many choices as possible because Jack in the Box is all about menu variety and satisfying all kinds of cravings, ”said Ryan Ostrom, the chain’s chief marketing officer, in a press release. “Our consumer insights show that our guests are interested in plant-based alternatives and that we are offering them as many opportunities as possible to enjoy our products.” The list of participating restaurants includes locations in Phoenix, Scottsdale, Glendale, Tempe, Chandler, Mesa, Tolleson, Avondale, Peoria, Surprise, Goodyear, Apache Junction and more. Impossible Foods designed their burgers to look, sizzle, and taste like meat pies, with as much protein as 80/20 ground beef. Ingredients include soy protein, coconut oil, sunflower oil, potato protein, and heme. The vegetable meatballs have 14 grams of total fat and 8 grams of saturated fat per serving, without cholesterol, according to the press release. “More and more meat eaters are looking for new ways to enjoy the same foods they know and love while doing something great for the planet,” said Dennis Woodside, president of Impossible Foods, in the press release. “Jack in the Box delivers that with a patty that tastes great in every single burger on its core menu.” Jack in the Box isn’t the first major fast food chain to research beef burger substitutes. Competitor McDonald’s announced last week that it was launching a small trial of the McPlant – a meatless burger the chain was developing with Beyond Meat – in eight select US locations. Burger King has been serving an Impossible Whopper for a number of years, and Carl’s Jr. has been offering the Beyond Famous Star. Follow @ ktar923 We’d like to hear from you. Do you have a story idea or a tip? Forward it to the KTAR news team here.
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