Jack in the Box Launches Impossible™ Burger at Phoenix Locations

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SAN DIEGO, Oct. 18, 2021 / PRNewswire / – Jack in the Box Inc. (NASDAQ: JACK), one of the country’s leading QSR chains, has partnered with Impossible Foods to launch its plant-based beef- Test Patty. 2021 to December 12, 2021 at participating Phoenix locations. Each restaurant offers their diners the option to substitute an Impossible burger patty for $ 1 or an extra $ 1.50 per patty for every jack-in-the-box burger on the main menu, including the Bacon Ultimate Cheeseburger, Classic Buttery Jack, Jumbo Jack Cheeseburger and more. The market test makes Jack in the Box the only major QSR that allows diners to substitute an Impossible burger patty for every core burger. Jack in the Box introduces Impossible ™ Burger in Phoenix locations Impossible ™ Burger “We’re delighted to test the Impossible Burger Patty at our locations in Phoenix. In the Box is all about menu variety and satisfying all kinds of cravings”, said Ryan Ostrom, CMO of Jack in the Box. “Our consumer insights show that our guests are interested in plant-based options and that we are giving them as many opportunities as possible to enjoy our products.” As more than 80 percent of QSR guests Looking for plant-based burgers for reasons beyond a strict plant-based diet, Jack in the Box’s Test with Impossible Foods will aim to meet the expectations of flexitarians and those who want to eat less meat while meeting the cravings and menu variety for the Jack in the Box is known: The Impossible Burger Patty cooks, tastes and sizzles like a Jack Burger with as much protein as 80/20 ground beef he with 0 mg cholesterol (14 g total fat, 8 g saturated fat per serving) and without antibiotics or animal hormones. The product is made with soy protein, coconut oil, sunflower oil, potato protein, and heme. “We’re thrilled that an iconic brand like Jack in the Box would choose Impossible Burger for their menu,” said Dennis Woodside, President of Impossible Foods. “More and more meat eaters are looking for new ways to enjoy the same foods they know and love while doing something great for the planet. Jack in the Box delivers just that with a patty that tastes great in every burger. “Guests can order Impossible Burgers from Jack in the Box’s store in Phoenix or through delivery partners like Doordash, Uber Eats, Grubhub and Postmates. Learn more visit jackinthebox.com About Jack in the Box Inc.Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and operates as a franchisee of Jack in the Box® restaurants largest hamburger chains in the country with more than 2,200 restaurants in 21 states and Guam. For more information on franchising opportunities with Jack in the Box, visit https://www.jackintheboxfranchising.com/.About Impossible FoodsLocated in Silicon Valley, California Impossible Foods makes delicious, nutritious meat and dairy products from plants – with a much smaller environmental footprint than meat from animals e food tech startup was founded in 2011 by Patrick O. Brown, MD, Ph.D., Professor Emeritus of Biochemistry at Stanford University and a former researcher at the Howard Hughes Medical Institute. Investors include Khosla Ventures, Bill Gates, Google Ventures, Mirae Asset Global Investments, Coatue, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital and Open Philanthropy Project. More information at www.impossiblefoods.com/media. Contact: Christina RodriguezFish Consulting954-893-9150[email protected]SOURCE socket in the box

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