The Pairing of Bally’s and Phoenix Mercury is Historic With this agreement, Bally’s now becomes a “Changemaker Partner” The Phoenix Mercury WNBA franchise brings a winning philosophy to this pairing. Play Fantasy Sports, Here! The pairing of Bally’s and Phoenix Mercury is historic. On July 1st, Bally’s Corp. begins. and WNBA’s Phoenix Mercury officially partnered up to take advantage of the upcoming sports betting launch in Arizona on September 9th. This agreement makes Bally’s the exclusive sports betting partner of the Phoenix Mercury basketball team for the next 15 years, starting July 1, 2021, a unique pairing that is automatically historic as it is the first gaming access agreement ever made with a professional Women’s sports team. Bally’s is a games and interactive entertainment company. based in Rhode Island, which owns and operates 14 casinos in ten states, a horse racing track in Colorado, and access to OSB licenses in 14 states. This mutually attractive pairing comes after Arizona Governor Doug Ducey enacted sports betting law back in April, joining the many other states that are now taking advantage of the new online sports betting that is now available. With this agreement, Bally’s now becomes a “Changemaker Partner” Phoenix Mercury founded Phoenix Mercury Changemaker Partners, a prominent group of companies (including Fry’s Food Stores, PayPal and Verizon) that value diversity, equity and inclusion. As part of this historic sports betting pairing, Bally’s becomes one of those Changemaker Partners, giving its strong name to this already formidable and effective group of companies whose goal is to make a positive social impact in the world of professional women’s sports. As a changemaker partner, Bally’s now has the opportunity to make a huge difference in how female athletes and fans are viewed and treated in the ever-evolving arena of female athletics. Phoenix Mercury CEO and President Jason Rowley told reporters, “This agreement is so much more than a team sponsorship; it reflects our shared values and our commitment to investing in diversity, equity and inclusion. The Phoenix Mercury brings a winning philosophy to this pairing. Arizona sports betting legislation allows 10 licenses to be issued to professional sports organizations, and the Mercury are one of the teams expected to receive one. Since the WNBA’s inaugural season in 1997, the Phoenix Mercury have been one of only three original basketball franchises in the league to remain, which gives them true credibility, as does their formidable track record. For nearly two and a half decades to date, they have competed in the WNBA, with the Mercury bringing home three championships, 15 playoff appearances, 29 All-Stars and over 400 regular season wins. With a triplet of star players – Diana Taurasi, Brittney Griner, and Skylar Diggins-Smith – to represent the United States at the upcoming Tokyo Olympics, that history of victories and winners has undoubtedly helped make the Phoenix Mercury a desirable partner in this momentous endeavor. Play fantasy sports here!
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